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Articles

What we have learned, written down

No marketing filler. Real numbers, real examples and answers to the questions Icelandic companies ask us most. Thirty articles across six subjects.

AI searchSEOWebsitesAutomationEcommerceContent

SEO

Google in Iceland: what works, in what order, and how long it takes.

A ranking list where one result moves up
SEO

SEO in Iceland: the handbook for small businesses

What actually works in the Icelandic market, the order you should do it in, and what you can skip.

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A checklist of twelve items, most of them ticked
SEO

How do you rank higher on Google? 12 things in the right order

A checklist that works for Icelandic businesses, ordered by what pays off first.

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A business profile on a map with a location pin, stars and opening hours
SEO

Google Business Profile: the most underrated marketing tool in Iceland

Free, takes two hours to set up properly, and often brings in more traffic than the website itself for the first few months.

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A search box containing the Icelandic letters ð, þ, æ and ö
SEO

Icelandic and Google: inflection, special characters and how people really search

Why SEO in Icelandic is a craft of its own, and what you do differently from what English speaking consultants tell you.

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A timeline over weeks where the site's pages are found one by one
SEO

Why nobody can find your new website for the first few weeks

This is normal, there is a reason for it, and there are two things you can do to shorten the wait.

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Websites

Price, speed, ownership, and how to tell whether your site is working for you.

Three levels of website, from a simple brochure site to a custom build
Websites

What does a website cost in Iceland in 2026?

The real price ranges, what sits behind each one and how you tell whether a quote is fair. No hiding the ball.

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A speed gauge showing a website's load time on a phone
Websites

Speed is money: what every second costs you in sales

The numbers behind load time, what actually slows Icelandic websites down and what you fix first.

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A comparison table with four columns and dots
Websites

Wix, Squarespace, WordPress or a custom build? An honest comparison

Four routes, the upside and downside of each, and when each one is genuinely the right answer.

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A browser window with seven warning markers on the page
Websites

7 signs your website is losing you business

Seven things you can check today, with no technical knowledge, and what each one is costing you.

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A key and a domain card marked .is
Websites

Who owns your website? Domain, code and content in your own hands

Five questions to ask before you sign anything, and what to do when the answer is already wrong.

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Automation

Chatbots, automated sales processes and AI in daily operations, with real numbers.

A list of ten tasks with switches, most of them on
Automation

Automation for small business: 10 jobs you should never do by hand again

Ten jobs Icelandic businesses still do by hand today that a computer should be doing, with honest numbers on the time and the cost.

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A chatbot answering in Icelandic and offering to connect a person
Automation

A chatbot that answers in Icelandic: what works and what does not

When a chatbot is worth it, when it just annoys your customers, and how to build one that never says anything untrue.

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Four connected steps: enquiry, proposal, booking and invoice
Automation

From enquiry to invoice: an automated sales process

How a small business gets one enquiry to travel all the way to a paid invoice without anyone copying anything by hand.

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A chat window with sensitive details blacked out and a lock
Automation

ChatGPT at work without leaking your data

What can go in, what must never go in, and how to write simple rules your staff will actually understand.

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A bar chart of hours saved each month
Automation

What does AI actually cost a business?

Real numbers for small and medium Icelandic businesses, and how to work out whether it pays for itself.

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Ecommerce

Payments, shipping, carts and product copy for Icelandic online stores.

An online store product grid with a cart
Ecommerce

Ecommerce in Iceland: everything you need to start selling

Payment providers, shipping, stock, the law and the cost. The whole picture for anyone starting to sell online in Iceland.

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A payment card, a terminal and payment options side by side
Ecommerce

Icelandic payment providers compared

What each option really costs, what it supports, and how to choose without getting locked into a contract that does not suit you.

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A cart and checkout where fewer buyers remain at each step
Ecommerce

Why people fill a cart and never finish the purchase

Seven real reasons carts get abandoned and what each one costs you, with the fixes in the order worth doing them.

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Three delivery options: pick-up, parcel locker and home delivery
Ecommerce

Shipping and delivery: what customers expect

What has to be on the site, what each option costs, and how to avoid promising anything you cannot deliver.

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A product card with the key sentences in the copy highlighted
Ecommerce

Product copy that sells and gets found on Google

A structure that works for both the buyer and the search engine, with examples and rules you can use today.

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Content

Words, images and reviews that build trust instead of filling space.

A paragraph where generic words are replaced with facts
Content

AI written text that does not sound like AI

What makes writing sound like a machine, how you fix it, and why it matters for trust and for sales.

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Image frames where real photographs are marked separately
Content

AI images for business: what is allowed and what actually works

Where AI images genuinely beat stock photography, where they destroy trust, and what the rules are.

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A monthly calendar with four publishing days marked
Content

How often should you publish on your website?

A realistic cadence for a small business, and why updating old content often pays more than writing something new.

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Review cards with stars and names
Content

Reviews and trust: how to collect them and publish them properly

When to ask for a review, how to get people to actually answer, and how to publish reviews so they do not look fake.

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