One control centre for the whole business.
Automation prepares the work. People approve. Built for each company, on top of the systems it already uses.
Galdrasmiðjan control centre. Events, figures and items are examples, not real data.
The control centre replaces ten browser tabs. It reads from your systems, does the work and waits for one button.
One review
Ads, newsletters, proposals and invoices in one queue. Nothing goes out without approval.
About the control centre →An overview of the business
Sales, stock, deliveries and ads on one screen, straight from your systems.
About the control centre →Automation that prepares
Tasks that run daily, weekly and on events and return drafts for approval.
About automation →Visibility in search
Google and AI search, measured every month with content suggestions.
About search and AI →In daily use at Way of Life.
Way of Life imports health products and sells them online and to resellers across Iceland. The team works in its own control centre, in the Way of Life look, and sees what needs a decision and how the business stands.
Each control centre takes the company's own look and words. No two are the same.
- Ads, newsletters and articles wait for approval in one queue and publish once approved
- Sales, finance, purchasing, stock and deliveries on one screen
- Reseller orders and returns handled with one button
- Purchase orders to suppliers created from the control centre
Automation that prepares. People who decide.
The control centre runs regular tasks daily, weekly, monthly and by season, plus tasks that start when something happens. The result is always a draft for review, never an automatic send.
AI prepares. People approve.
The control centre does not send, publish or move money without approval. Everything the automation or Claude prepares lands in the same review, marked with where it came from and who asked for it.
Separate systems
Each control centre has its own database and its own access keys, hosted on an account the company owns. Knowledge moves between projects, data never does.
Your systems stay in charge
Accounting, the online store and the till remain the records of truth. The control centre reads from them and writes back, it does not replace them.
Answers from published material
When the control centre answers customers it uses only what the company has published. If the answer is not there, the question goes to a person.
Visibility on Google and in AI search.
Customers increasingly look for answers in ChatGPT, Claude and Perplexity, not only on Google. We build websites that both search engines and AI can read, and measure regularly how the company is described.
| Customer question | ChatGPT | Claude | Perplexity | |
|---|---|---|---|---|
| Where can I order flowers with home delivery in Reykjavík? | Named | Named | Not named | Named |
| Which florist is open on Sundays? | Named | Not named | Not named | Described wrongly |
| Can I order a bridal bouquet online? | Not named | Not named | Not named | Not named |
From the first meeting to a control centre in daily use.
Assessment
We go through the business, the systems in use and where time is lost.
Mapping
We define what the control centre shows, which tasks it runs and who approves.
First version
The control centre is tested on the company's real data before it goes into use.
Running and improving
We monitor, maintain and add modules as needs change.
Websites and online stores
We still design and build websites and online stores, now as part of the whole. Enquiries from the website land straight in the control centre and nothing falls through the gaps.
About websites →Book an introductory meeting.
We go through the business with you and judge where a control centre, automation or better visibility would deliver the most. No commitment.
Book an introductory meetinghallo@galdrasmidjan.is