Author
Kristján Gilbert
Co-founder of Galdrasmiðjan. I lead the work on control centres, automation and websites for Icelandic companies and write here about what actually delivers results.
What I do
I am co-founder of Galdrasmiðjan. We build a control centre for each company, where automation prepares the work and people approve, along with websites and visibility in search and AI.
I am responsible for the articles on this site. They are based on work we have done for Icelandic companies, not translated from English sources. If you find an error or an inconsistency, please tell me.
What I write about
AI search
- Your business in ChatGPT: how AI decides who it recommends
- What is GEO? Search optimization when the search engine is an AI
- llms.txt and agents.md: the files that tell AI who you are
- Schema and JSON-LD in plain language
- Why your website is invisible to AI
- Ask ChatGPT about your business: a ten minute test
SEO
- SEO in Iceland: the handbook for small businesses
- How do you rank higher on Google? 12 things in the right order
- Google Business Profile: the most underrated marketing tool in Iceland
- Icelandic and Google: inflection, special characters and how people really search
- Why nobody can find your new website for the first few weeks
Websites
- What does a website cost in Iceland in 2026?
- Speed is money: what every second costs you in sales
- Wix, Squarespace, WordPress or a custom build? An honest comparison
- 7 signs your website is losing you business
- Who owns your website? Domain, code and content in your own hands
Automation
- Automation for small business: 10 jobs you should never do by hand again
- A chatbot that answers in Icelandic: what works and what does not
- From enquiry to invoice: an automated sales process
- ChatGPT at work without leaking your data
- What does AI actually cost a business?
Ecommerce
- Ecommerce in Iceland: everything you need to start selling
- Icelandic payment providers compared
- Why people fill a cart and never finish the purchase
- Shipping and delivery: what customers expect
- Product copy that sells and gets found on Google
Content
Book an introductory meeting.
We go through the business with you and judge where a control centre, automation or better visibility would deliver the most. No commitment.
Book an introductory meetingor write to
hallo@galdrasmidjan.is